Nice Ways to Use Melancholy in an Ad ( Epuron & Ikea ) - I Know it's Not exactly Recent but They are my Favourite examples.

I don't like the old Advertising paradigm according to which you should only deal with beautiful people or just nice and cumfortable issues. It's probably true that words connoting sadness or tough events immediately affect your mood, but I think the emotional impact is worth if you're subtle enough to build a happy end. Here are two examples I really like ( let's thank Nathan Dintenfass for his compilation).